The concert hall and the website of Les Docks – Lausanne – Switzerland is entirely black and sober. We wanted to put color in the streets to highlight the universe of the colorful nights at the Docks – Lausanne – Switzerland.
Each poster has only one letter and each time the treatment of colors and letters is different. We work with color gradients and textures (rizo) to create a colorful and diversified universe. The idea is to reconstitute the brand D – O – C – K – S, the campaign is declined over 10 months in street posters F4 – A2. We created epanels (9:16) displayed in the subway stations of the city of Lausanne and also boardpanels (16:9) distributed in cinemas and on the urban bus network.
CREDIT
- Agency/Creative: societe-ecran.media
- Article Title: A Street Poster and Digital Campaign for the Concert Hall Les Docks
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Switzerland
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Design, Brand Identity, Brand Strategy
- Industry: Entertainment
- Keywords: colorful - texture - docks - musique - brand - typography
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
