Most brands in data analytics take a very unemotional approach to their marketing. They treat what they do like a utility. We think that’s a missed opportunity. Cloudera believes that the greatest breakthroughs of the next century will take place because of the power of data science, which gives them permission to take a more exciting stance in the marketplace.
Identity
We developed a new logotype for Cloudera that has been carefully crafted for legibility at a variety of sizes, and has a bold, striking design which reflects their confidence as a leader in cloud computing and data science.
Brand System
Cloudera’s brand is anchored by a graphic system built from a simple 45˚ line that can be used to build patterns, fields of color, as well as a custom typeface we designed.
Portrait photography by Bryce Duffy.
Voice
Cloudera’s culture has warmth and humanity. We amplified this with a voice that is approachable; taking tech speak and translating it into human speak.
CREDIT
- Agency/Creative: Stitzlein Studio
- Article Title: A Soulful Approach to Data Science
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: United States
- Market Region: Global
- Project Deliverables: Brand Advertising, Brand Architecture, Brand Guidelines, Brand Identity, Brand World, Branding, Graphic Design, Identity System, Research, Tone of Voice
- Industry: Technology
- Keywords: data science, data analytics, custom typeface, corporate identity
