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A Sip of Summer Bubble Tea Visual Identity Design by Lung-Hao Chiang

A Sip of Summer Bubble Tea Visual Identity Design by Lung-Hao Chiang

Odd One Out: A Bold and Quirky Take on Summer Refreshment
When the heat of summer rolls in, few things are more refreshing than an ice-cold drink or a crisp, juicy bite of watermelon.  Odd One Out (OOO Tea) brings these summer essentials together in a uniquely creative way, announcing the season’s arrival with both flavor and flair. Combining the cool sweetness of watermelon with its quirky design philosophy, Odd One Out isn’t just delivering a beverage—it’s creating an experience.

Odd One Out  is known for more than just its high-quality teas. It’s a brand that celebrates individuality, creativity, and a sense of humor. Through bold design choices and unexpected product presentations, OOO Tea encourages consumers to embrace what makes them different. Their latest release, the Summer Watermelon Series, embodies this spirit, combining delicious flavors with a playful visual aesthetic that stands out on shelves.

The Spirit of Odd One Out
At the heart of Odd One Out’s identity is the celebration of the unconventional. The brand name reflects its mission to embrace what’s different, quirky, and a little odd, encouraging customers to do the same. In an industry often filled with traditional, predictable designs, OOO Tea takes a more lighthearted approach. They use humor, creativity, and playful storytelling in both their products and packaging, transforming a simple tea into something memorable.

OOO Tea’s branding is built around the idea of being bold and unapologetically unique. By doing so, they create a deeper connection with consumers who share a desire to stand out from the crowd. Every product from Odd One Out is a blend of delicious tea and visual art, making each sip feel like part of a larger, imaginative story. This distinct personality is perfectly expressed in the Summer Watermelon Series, where refreshing flavors meet an eye-catching, fun design.

The Summer Watermelon Series: A Refreshing Taste of Summer
The Summer Watermelon Series is a perfect reflection of OOO Tea’s creative approach to both flavor and design. Watermelon, a symbol of summer, is the star of the series. Its cool, sweet flavor evokes the carefree spirit of the season, making it an ideal choice for the summer months. But it’s not just the flavor that sets this series apart—it’s the way Odd One Out uses watermelon as a quirky, whimsical character in their packaging.

The illustrations on the packaging feature playful watermelon characters with exaggerated expressions and humorous poses, embodying the brand’s offbeat spirit. These designs are more than just visually striking; they tell a story, inviting customers to engage with the product on a deeper level. Whether you’re drawn in by the bold colors, the quirky characters, or the promise of refreshing flavor, the Summer Watermelon Series is designed to make you smile before you even take a sip.

Blending Modern Aesthetics with Traditional Craftsmanship
While Odd One Out thrives on creativity and humor, the brand is also deeply committed to delivering high-quality tea. The Summer Watermelon Series isn’t just about fun packaging; it’s about crafting a drink that embodies the essence of summer in both taste and design. The watermelon flavor is blended with a variety of traditional teas, from rich black tea to light green tea, creating a balance that’s both refreshing and satisfying.

This commitment to quality shows that OOO Tea is as serious about flavor as it is about design. The result is a beverage that doesn’t just look good but also delivers a memorable taste experience. The pairing of playful packaging with carefully crafted flavors makes the Summer Watermelon Series a standout in a crowded market.

The Power of Packaging: Creating a Lasting Impression
In today’s crowded marketplace, packaging design can be the key to catching a customer’s attention. Odd One Out understands this better than most, and their Summer Watermelon Series is a testament to the power of creative packaging. The playful watermelon illustrations are designed not only to stand out but also to create an emotional connection with consumers. The characters’ quirky expressions evoke a sense of fun, making the product feel like more than just a drink—it’s an experience.

The humor and creativity in the design are balanced by a clean, modern aesthetic. While the illustrations are whimsical, the overall look is polished and fashion-forward. This balance between fun and sophistication ensures that the product appeals to both casual consumers and design-conscious buyers. Odd One Out’s ability to create packaging that is both quirky and chic is one of the reasons the brand continues to stand out.

Humor and Emotion: Building a Connection with Consumers
What makes Odd One Out truly special is its ability to connect with consumers on an emotional level. The brand’s quirky designs and playful storytelling resonate with people who appreciate humor and creativity in their everyday lives. The Summer Watermelon Series is a perfect example of this approach. The watermelon characters are more than just a design choice—they reflect the brand’s ethos of embracing individuality and finding joy in the little oddities of life.

This emotional connection is crucial in a market where consumers are often overwhelmed with options. Odd One Out offers a refreshing pause from the ordinary, reminding people to slow down, enjoy the moment, and have a little fun. It’s this sense of humor and warmth that helps the brand create loyal customers who feel personally connected to its quirky, offbeat personality.

Looking Ahead: The Future of Odd One Out
As Odd One Out continues to grow, its commitment to creativity, quality, and individuality remains as strong as ever. The Summer Watermelon Series is just one example of how the brand uses innovative design and high-quality ingredients to create a memorable experience. Looking ahead, OOO Tea is sure to keep pushing boundaries, whether through new flavors, limited-edition packaging, or collaborations with artists.

What sets Odd One Out apart is its ability to evolve while staying true to its core values. The brand’s future will likely continue to blend humor, design, and craftsmanship in ways that surprise and delight consumers. Whether through new product lines or creative packaging ideas, Odd One Out will remain a leader in the tea industry’s movement toward more personalized, engaging experiences.

Conclusion: A Fun, Refreshing Take on Summer
The Summer Watermelon Series captures the essence of what makes Odd One Out so special. It’s a celebration of summer, combining refreshing watermelon flavors with bold, quirky packaging that turns an ordinary drink into a conversation piece. By blending humor, modern design, and quality craftsmanship, Odd One Out delivers more than just a beverage—it offers a fun, memorable experience.

For anyone looking to escape the ordinary and embrace a little bit of playful creativity, Odd One Out is the perfect choice. The Summer Watermelon Series embodies everything the brand stands for: boldness, individuality, and a sense of humor. So this summer, grab a drink from OOO Tea, enjoy the refreshing flavors, and let your inner odd one out shine.

CREDIT

  • Agency/Creative: Lung-Hao Chiang
  • Article Title: A Sip of Summer Bubble Tea Visual Identity Design by Lung-Hao Chiang
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Taiwan
  • Agency/Creative City: Taipei
  • Market Region: Asia, North America
  • Project Deliverables: Advertising, Packaging Design
  • Format: Bottle, Box
  • Industry: Food/Beverage
  • Keywords: Bubble Tea

  • Credits:
    Art Director: Lung-Hao Chiang
    Photography: Hang-Rong Lee
    Food Design: Eddy Foody

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