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A Simple and Clean Packaging Design for a New Line of Wholemeal Breads

A Simple and Clean Packaging Design for a New Line of Wholemeal Breads

We were approached by a traditional bread factory to study and design a new line of wholesome products focused on health and well-being. The line called “Light & Integral”, which means light & wholemeal in the native language of the country, was created with the premise of simplicity and maximum clarity in the information for the consumer. Divided into 05 types of products, a color palette was created with an attractive color spectrum and highlight for the brand of the product line.

CREDIT

  • Design Agency: vbiasi design
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: A Simple and Clean Packaging Design for a New Line of Wholemeal Breads
  • Brand / Project Name: Pro Sabor Light & Integral
  • Strategic Deliverables: Research / Insight, Product Architecture, Product Naming
  • Design Deliverables: Packaging Design, Brand Identity, Branding, Graphic Design
  • Location: Brazil
  • Market Country: Brazil
  • Market Region: South America
  • Product Category: Bakery
  • Consumer Packaging Format: Bag
  • Consumer Substrate / Material: Plastic

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