We were approached by a traditional bread factory to study and design a new line of wholesome products focused on health and well-being. The line called “Light & Integral”, which means light & wholemeal in the native language of the country, was created with the premise of simplicity and maximum clarity in the information for the consumer. Divided into 05 types of products, a color palette was created with an attractive color spectrum and highlight for the brand of the product line.
CREDIT
- Agency/Creative: vbiasi design
- Article Title: A Simple and Clean Packaging Design for a New Line of Wholemeal Breads
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Brazil
- Market Region: South America
- Project Deliverables: Brand Identity, Branding, Graphic Design, Packaging Design, Product Architecture, Product Naming, Research
- Format: Bag
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
