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A Series of Packaging Designs for Cereals, Muesli and Dried Fruit

A Series of Packaging Designs for Cereals, Muesli and Dried Fruit

Takhtarova Olga – Prime Bio

A series of packaging designs for cereals, muesli and dried fruit is based on a common visual motif. This motive was inspired by a series of tales by Nikolai Nosov about Dunno, little men and a fairy-tale city. The humans were so small that some berries or fruits were the size of a small house for them.The company that launches this product on the market is based on the consumer’s interest in healthy and natural foods, and therefore purchases only environmentally friendly, certified products. To convey a sense of skill and honesty, illustrations and handwritten fonts were used in the design. In total, 23 packages were developed for various products.The result of the work was a warm, attractive and soft design with characteristic and clearly recognizable elements. The client wanted to avoid the visual cliché, which today is often presented on the market. I decided to create a package whose visual identification will adapt to modern trends and will last a long time.

CREDIT

  • Design Agency: Takhtarova Olga
  • Organisation/Project Type: In-house, Published Self Promotional Design
  • Article Title: A Series of Packaging Designs for Cereals, Muesli and Dried Fruit
  • Brand / Project Name: A Series of Packaging Designs for Cereals, Muesli and Dried Fruit
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Research / Insight
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity System, Consumer Graphic Packaging Design, Consumer Retail Brand Design
  • Location: Ukraine
  • Market Country: Multiple Countries
  • Market Region: Europe
  • Product Category: Cupboard Food
  • Consumer Packaging Format: Blister-Pack
  • Consumer Substrate / Material: Plastic

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