With its tactile nature, the flocked velvet detail heightens the customers impulse to purchase with an emotional connection to the packaging and a one-of-a-kind feeling of luxury and exclusivity. The vivid and playful illustrations embrace and emphasise the flocked floral features of the FLWR collection.
The votive candle and diffuser vessels feature complementary flower forms in a restrained soft pattern to sit stylishly in the home.
FLWR is a vivid collection of four harmonious aromas available in soy wax candles, room diffusers and hand creams.
CREDIT
- Agency/Creative: Sarah Johnston
- Article Title: A Sensory Exploration Marrying Together Bright Illustration and Flocked Velvet Detail
- Organisation/Entity: In-house, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: New Zealand
- Market Region: Oceania
- Project Deliverables: Graphic Design, Packaging Design, Product Architecture
- Format: Box
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation