This isn’t your sweet grandma’s liqueur. Flame Dragon is a fire-breathing shot of chaos, designed to stand out on the shelf and burn down any compromise.
Crafted for students, party starters, and fearless first-timers, Flame Dragon is a cinnamon and red pepper liqueur that turns up the heat. Literally. Bold, unapologetic, and built for shot glasses that demand respect, it’s the drink you don’t just taste—you survive.
Visually, it’s made to leave a mark. The label erupts in a palette of flaming yellow, searing red, and charred black. At its centre, a red dragon roars to life. It’s a logo that is a signal. This drink is wild, spicy, and untamed. The design becomes a portal and taps into a universal symbol of power, temptation, and transformation. Its elements reinforce the burn. Flames rise up from the label, licking toward the cap. A fire icon beneath the logo signals danger and delight. The typography is bold and blocky, designed to shout, not whisper. Even the gradient mimics combustion: a fade from dangerous red to searing yellow, glowing like coals in the dark. Flames rise on the label, the bold font punches hard, and the gradient mimics a burst of combustion—from dark red to glowing yellow. Beneath it all, the fire icon and flavour callout (cinnamon & red pepper) make it clear: this is not a drink for the faint-hearted.
The bottle itself is made for the moment. Its flat, fast-grab shape slips easily into party scenes. The name Flame Dragon is embossed in glass like a seal of fire. Whether it’s lighting up a bar shelf or getting passed from hand-to-hand mid-party, this bottle was made to move and be seen.
But the dragon? That’s where the myth kicks in. The dragon is one of the few symbols that transcend cultures, eras, and genres. Born in Eastern mythology as a guardian of energy, it flew into medieval Europe as a symbol of danger and triumph—and into modern pop culture as a cinematic icon. From ancient scrolls to epic fantasy, dragons continue to ignite young people’s imaginations. They breathe fire, hoard treasures, and guard secrets.
Flame Dragon is a cultural spark, a design that breathes myth into nightlife, and a red-hot rite of passage for the bold, ready to roar.





CREDIT
- Agency/Creative: A.S. Strategy Branding & Communication
- Article Title: A.S. Strategy Branding & Communication Ignites Flame Dragon With a Fiery Identity That Commands Attention
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Greece
- Agency/Creative City: Athens
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: whiskey
-
Credits:
Creative Director: Antonia Skaraki
art Director: Andreas Deskas