At All in One, the concept was to create a nourishing, convenient meal solution that resonates with today’s health-conscious, environmentally aware consumers. The freeze-dried velouté soups—Lentils & Vegetables and White Beans & Vegetables—are crafted with nutrient-rich pulses and vegetables, delivering a natural source of plant-based protein, fibre, and essential vitamins and minerals. These ingredients, celebrated for their superfood qualities, offer a balance of sustenance and taste, perfect for any time of day. As pulses are environmentally sustainable crops, requiring minimal water and enriching the soil, these soups provide not only personal nourishment but also a small step toward ecological care.

From a design perspective, we sought to express the brand’s ethos, “Nurture Your Nature,” through every visual and functional element of the product. The concept of duality plays a pivotal role in All in One, symbolising both the harmony between natural ingredients and modern convenience, as well as the balance of enjoyment and wellness in one’s daily routine. This philosophy is visually represented through the pairing of vibrant thermos container with the purposeful packaging of the soups.

The soup packaging design emphasises clean, bold patterns inspired by organic shapes found in nature, mirroring the authenticity of the ingredients. The earthy green tones on the White Beans & Vegetables mix and the warm, golden hues on the Lentils & Vegetables soup represent their respective ingredients, while also evoking a sense of grounding and vitality. These colours were carefully chosen not only for their aesthetic appeal but also to subtly cue consumers into the natural, healthful qualities of the soups.

Technical design choices were made to ensure the functionality and clarity of the packaging. Each pack features a clean label layout, presenting key nutritional information and ingredient lists in a straightforward manner, in response to the modern consumer’s demand for transparency. Icons indicating eco-friendly, preservative-free, and vegan attributes are prominently displayed, furthering the brand’s commitment to a “clean label” approach.

The design of the thermos complements the soup packaging, adding a practical yet refined element to the product experience. This vessel embodies convenience, allowing consumers to easily prepare and enjoy their soup on the go. With its streamlined form, the thermos with the spoon is as visually appealing as it is functional, inviting a sense of ease and sophistication into the process of mindful eating.

All in One is designed to be more than just a meal; it’s a holistic experience that aligns with the rhythms of a busy lifestyle while grounding the consumer in the nurturing simplicity of nature. Through thoughtful design and high-quality, natural ingredients based on the traditional and healthy Greek cuisine, the brand promises a moment of connection with oneself and the environment.