From trash emerges treasure; nothing is wasteful or flawed. Every item has the potential for usefulness. When packaging paper appears with misprints or other faults and turns into scrap, destined for the landfill, we see an opportunity for innovation and creativity. Where others saw printed waste, we recognized a blank canvas waiting to be transformed.
Using white ink, we skillfully covered the imperfect surface, creating a clean slate upon which we could imprint our corporate identity and any desired text. This simple yet ingenious technique allowed us to repurpose discarded materials into functional items. Letters, envelopes, notebooks, folders—our repertoire expanded, even extending to the wrapping of our Sweet A.S. Chocolates.
Embracing sustainable printing practices not only fuels our passion for conservation but also contributes to reducing the carbon footprint of the printing industry as a whole. Our unwavering commitment to environmentally friendly methods has garnered us prestigious certifications from renowned institutions such as Fedrigoni, Exova BM Trada, Colorgraf Food Plus, Isega, Toyo Ink, and EQA Hellas.
Our mission reaches far beyond the confines of our own organization. By championing the concept of upcycling printing waste, we aim to inspire a profound shift in the collective mindset towards greater environmental consciousness. We firmly believe that every small action possesses the potential to create a monumental impact. Through our endeavors, we strive to instill a sense of responsibility and encourage our clients and other agencies to join forces with us on the path to a greener future. For us, sustainability is not merely a passing trend; it is a way of life. We endeavor to define ourselves through our conscious actions, transcending the boundaries of being a mere business entity. We see ourselves as a catalyst for positive change, leading by example and demonstrating that it is our actions that truly define who we are.
- Agency/Creative: AS Strategy
- Article Title: A | S Stationery System
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Greece
- Agency/Creative City: Kifissia / Athens
- Market Region: Europe
- Project Deliverables: Brand Identity, Branding, Identity System, Rebranding, Typography
- Industry: Information
- Keywords: Stationery, Brand Identity, Branding, Business card, Corporate Identity, Sustainable, Print
Creative Director: Antonia Skaraki