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A Refreshing Rebrand of a Classic Thymes Fragrance

A Refreshing Rebrand of a Classic Thymes Fragrance

 Wink – Thymes Frasier Fir

 Frasier Fir is the quintessential fragrance that sparks traditions and conjures joyous memories. Our challenge was to evolve and reinvent the Frasier Fir brand by demonstrating that Thymes is a leader in the home fragrance holiday marketplace.

The scent of the holiday season. Refreshing the scent of crisp Siberian Fir needles, cedarwood and sandalwood. We explored new brand elements to capture the wood scented brand essence and focused our design thinking by bringing out wood grain and material elements within the vessels and packaging. A time-honored classic provides new ways to celebrate this season.”

CREDIT

  • Agency/Creative: Wink
  • Article Title: A Refreshing Rebrand of a Classic Thymes Fragrance
  • Project Type: Packaging
  • Agency/Creative Country: United States America
  • Market Region: North America
  • Format: Bowl, Box
  • Substrate: Ceramic, Glass, Plastic

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