“A refined nature heart “is a master craftsmanship brand in Yixing that focuses on high-level customized handmade purple clay pots. It possesses superb traditional Chinese pot making techniques and hopes to spread modern Eastern aesthetics to people through modern forms. Purple clay pots have a unique warm temperament, with prominent condensed metal elements in the packaging indicating their meticulous craftsmanship, and the wooden texture indicating that their products are made from natural materials, The packaging and the body complement each other, possessing natural and excellent quality characteristics. The tilted and symmetrical opening structure is safer, which can better protect the product. There is a clear differentiation from traditional packaging forms, while generating a modern and minimalist cultural feeling, restoring the core value of the “A refined nature heart” brand.
Purple clay teapot is a traditional Chinese teapot, which is said to have originated from the Song Dynasty to the Zhengde period of Emperor Wuzong of the Ming Dynasty. Purple sand is pottery made by hammering from sand. After refining, the raw material of purple sand has a small shrinkage rate during the firing process, a large firing range, and the art is not easily deformed. The purple clay pot generally belongs to the art of literati, and the pursuit of simplicity and elegance is basically what literati in the past pursued. Just like literati painting in Chinese painting, it integrates poetry, calligraphy, painting, and printing. If you look at the purple clay pot with an artistic perspective, it reflects another form of literati painting, so the purple clay pot has a high collection function.
Considering these factors, we highlight the main visual aspect of the front of the box, which is a teapot shaped graphic composed of Chinese characters and English fonts. The intuitive and complete picture description presents exquisite concave patterns, highlighting the characteristics of purple sand craftsmanship, and bringing a rich sense of experience.
CREDIT
- Agency/Creative: Chao Chen , Wei Wei , Rongjie Yao , Jiuren Zha
- Article Title: A Refined Nature Heart’s Handmade Purple Clay Pot Masterpieces
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: China
- Agency/Creative City: Shanghai
- Market Region: Asia
- Project Deliverables: Packaging Design
- Format: Box
- Substrate: Pulp Carton
- Industry: Manufacturing
- Keywords: Packaging Design
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Credits:
Printing Manager: Tracy Shao