Algoritme – Natural Rhythms: Algo-Ritme is a brand whose origins lie deep in the Volta Valley in Ghana where they strive to build a bridge between local African commerce and culture with European health and wellbeing. ‘Algo’ refers to micro-algae that forms spirulina with ‘Ritme’ reflecting the natural rhythm’s inherent in our body’s wellbeing. It’s these natural rhythms between Ghana and Europe, between spirulina and our health and this brand and its respect for the environment where it is cultivated, that sets the tone for the Algo-Ritme brand and packaging identity.
CREDIT
- Agency/Creative: Quatre Mains
- Article Title: A Quatre Mains Packaging Design to the Rhythm of the Volta River
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Belgium
- Market Region: Global
- Project Deliverables: Brand Architecture, Brand Creation, Brand Guidelines, Brand Identity, Brand Naming, Brand Rejuvenation, Brand Strategy, Branding, Packaging Design, Product Naming, Rebranding, Retail Brand Design, Structural Design, Tone of Voice
- Format: Box, Case, Pot
- Substrate: Glass, Pulp Board, Wood
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
