Our Revolution were engaged to create a new brand and suite of bottle labels that would bring to life a new range of New Zealand wines. With many pre-existing NZ wines in market and little previous back story for this range, the challenge was to create a unique narrative to promote the wine in a crowded category.
We combined New Zealand’s irreverent humour with animals synonymous with NZ such as the Kiwi to create a series of medieval portraits. With the hallmarks of traditional oil paintings contrasted against the unusual subjects, a tongue-in-cheek brand was born. We extended the conceptual idea to varietal names such as ‘Colonel Kiwi Pinot Noir’ and a brand story on the back label.
CREDIT
- Agency/Creative: Our Revolution
- Article Title: A Portrait of New Zealand Humour by Our Revolution
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Australia
- Market Region: Oceania
- Project Deliverables: Brand Creation, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Packaging Design, Product Naming, Tone of Voice
- Format: Bottle
- Substrate: Glass Bottle
- Keywords: WBDS Agency Design Awards 2020/21
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
