Manchester-based SEO specialists and digital marketing agency, Candidsky approached Dawn Creative to rebrand and propel them into a new phase of growth.

They were looking to position themselves as a leading digital marketing & SEO company looking to attract young, vibrant clients with a premium offering.

David Vernon, Candidsky Account Director explains: “A rebrand for us made so much sense, as we have huge ambitions for 2022 and beyond. And with a number of fantastic international and local businesses backing us, we’re in a strong position of growth.”

Our concept was developed from the comparison of digital, software-led algorithms to the human thought process and the implementation of data-driven decision making. Their exploration led to a flexible visual identity that stems from gamma brain waves, which occur when the brain is in a state of concentration and problem solving. Freeform gradient patterns imitate the flow of activity on a brain scan, with the waves plotted like fluctuations of positive and negative data.

One of Candidsky’s brand values is visibility, so electric, vibrant colours were chosen to reflect this, alongside a geometric typeface and simple, clean wordmark. The result is an identity that balances the bold and high-calibre service the agency provides to their audience.

Candidsky Account Director David Vernon concludes: “Not only does the rebrand represent our new visual identity – it also embodies our culture, purpose and mission and I cannot wait to see how the next few years treat us. It’s been a pleasure working with Dawn Creative from start to finish. We’ve seen an increase in enquiries and had multiple compliments on our unique identity. They’re not the cheapest – but that’s for a very good reason. They offer quality work that generates results – and that’s what matters to me the most.”