Strategic Background
Eyeline (formerly Scanline VFX and Eyline Studios) entered a new chapter—one rooted in ambition, scale, and a renewed creative vision. As Netflix’s premiere VFX partner, the studio needed an identity that reflected both its evolution and its future. This brand refresh set out to do just that. Eyeline partnered with Los York to help translate their vision into a modern identity. One that doesn’t lean on nostalgia or legacy, but instead signals creativity, flexibility, and a high-touch approach. The ask was twofold: create a system that could attract the world’s top filmmakers and producers — people looking for a studio capable of bringing ambitious ideas to life — and, at the same time, appeal to a new generation of VFX talent, engineers, and artists shaping the next wave of the industry The result is a brand built for makers. Boutique in spirit. Global in scale. This isn’t a pipeline. It’s a playground.
Creative Message
The creative system is anchored in a deceptively simple idea: the pixel as origin. One spark. One drop. One building block that unlocks infinite visual potential. That foundational concept inspired a modular, expressive design language. Each of Eyeline’s three divisions — VFX, Studios, and Labs — is associated with one of the RGB channels, a nod to the elemental forces behind image-making. From those three colors, an expansive system unfolds, one that flexes from micro to macro, from minimal marks to large-scale grid-based environments. Eyeline’s new identity is a toolkit for creative exploration. Built around custom typographic forms, grid logic, and a dynamic palette, it was designed to adapt, not dictate. One pixel becomes a portal. One mark becomes a world. The system is built for scale but never loses its sense of wonder. It’s vivid, modern, and made for makers.
CREDIT
- Agency/Creative: Los York
- Article Title: A New Vision for Visionaries: Netflix’s Iconic VFX Studio Eyeline Redefines its Lens on the Future – Setting its Sights Ahead with a Global Rebrand
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Los Angeles
- Market Region: North America, Global
- Project Deliverables: Brand Design, Brand Guidelines, Brand Identity, Brand Mark, Brand Redesign, Brand Strategy
- Industry: Entertainment
- Keywords: Netflix, Eyeline Studios, VFX, Brand Identity
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Credits:
Eyeline Chief Executive Officer: Jeffrey Shapiro
Eyeline Head of Studios: Kevin Baillie
Netflix, Industry Relations Manager (Project Lead): Ashley Trudel
Photographer: David J. Crewe
LOS YORK Executive Creative Director: Scott Hidinger
LOS YORK CCO, Owner: Seth Epstein
LOS YORK MD, Partner: Melina Osornio
LOS YORK Head of Brand Partnerships: Nikki Peddie
LOS YORK Executive Producer, Studio: Tita Poe
LOS YORK Director of Operations, Production: Colin Rieser
LOS YORK Brand Partner: Lara Wilinksky
LOS YORK Senior Producer: Shawn Kelley
LOS YORK Creative Director Michael Mavian: Michael Mavian
LOS YORK Brand Strategist: Ritesh Gupta
LOS YORK Associate Creative Director: Radu Pose
LOS YORK Art Director: Berni Charadia
LOS YORK Senior Editors: Lin Wilde
LOS YORK Editor: Chip Sneed
LOS YORK Designer: Megan Ng
LOS YORK Animator: Ha Eun Chang
