Happycentro – Feletti 1882 — Il Fantastico Bistrò
“The project of repositioning the Feletti 1882 brand starts with this new line of assorted chocolates.
We imagined a fantastic world, populated by impossible machines, mustachioed gentlemen double-breasted and elegant ladies with improbable hats.
The history of the Feletti brand began in Turin, in 1882, where first Mr. Carlo Birocchetto and later the Commendator Giuseppe Feletti, dedicated themselves to the production of delicious chocolate. We tried to recreate the magic that reigned in the elegant bistro Feletti of Galleria Umberto I in Turin.”
CREDIT
- Agency/Creative: Happycentro
- Article Title: A New Set of Giftbox to Repositioning the Feletti 1882 Brand
- Organisation/Entity: Agency Commercial, Published
- Project Type: Packaging
- Agency/Creative Country: Italy
- Market Region: Global
- Format: Box, Tin, Wrap
- Substrate: Metal, Pulp Paper
- Industry: Food/Beverage
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
