St. Augustine, Florida has a long and storied history – it is the oldest city in the United States, was the first Spanish settlement, a stop for the Underground Railroad, and is one of the original Florida vacation towns. St. Augustine Distillery builds on this incredible history as one of the first distilleries in the state.

From their website: “St. Augustine Distillery was founded by 20 local families with a common vision: To create world-class spirits and leave St. Augustine better for future generations. Nestled within the lovingly restored FPL Ice Plant, a building dating back to 1917, the distillery offers an immersive experience. Visitors can embark on a self-guided tour, where exploration and learning intertwine, or opt for a more in-depth adventure with their premium guided tour offerings. Their mission is simple: to educate and inspire their cherished guests with handcrafted, award-winning bourbon, rum, gin, and vodka.”

They wanted their package design to move away from agricultural motifs and focus on the distillery and the products they craft. To achieve this, CF Napa Brand Design created an icon for the brand by illustrating their distillery in a modern, monoweight style. The building was backdropped by rays of Florida sunshine and glistens in gold foil. We fine tuned the wordmark, resizing and sharpening the letterforms to create a more balanced logo. Bold color bands highlight the product names and make help SKU differentiation at point of purchase. The statement, “Handcrafted in the Nation’s Oldest City,” and the tagline, “The Spirit of Florida,” reinforce the brand’s heritage and hometown pride.