Jose Bolaños is now Nicaragua’s most recognized coach. He’s specialized in training leaders and entrepreneurs on how to develop their potential and achieve a deep and sustainable transformation in a complex and uncertain world.
Jose reached out to Madre to relaunch his coaching practice. We shifted his brand from an institutional to a more personal and authentic approach, embracing his ‘no-bs’ personality, and making him the face of the brand.
We developed the brand strategy, naming, visual brand identity, and communication guidelines. Since the relaunch, Jose has been on a roll with workshops and conferences around Central America, and his ice-bathing ‘Unbreakable Method’, which he premiered with the Madre team, has been a hit on social media. He’s now known as the Coach of Leaders.
CREDIT
- Agency/Creative: Madre
- Article Title: A New Leading Brand For a Coach of Leaders
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Nicaragua
- Market Region: Multiple Regions
- Project Deliverables: Brand Creation, Brand Guidelines, Brand Identity, Brand Redesign, Brand Strategy, Branding, Graphic Design, Identity System, Rebranding, Research, Tone of Voice
- Industry: Education
- Keywords: Coach, leadership, leaders, entrepreneurs, Coaching, personal branding, personal coach, coaches, madre consulting, nicaragua, arrow, strategy, brand strategy, Unbreakable, coach of leaders, ice
