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A New Format for a Traditional Product Such as Perfume for Dynamic People

A New Format for a Traditional Product Such as Perfume for Dynamic People

“MyAir” is a new format for modern perfume. It is very convenient to take disposable perfume oil gel capsules with you on trips, or to share this unique experience with your friends.

The crossed triangle symbolizes the element “AIR” in alchemy. Sign is present in the logo, and it has been also transformed into construction of pyramid with capsules. It makes the idea of perfume, as a personal air, completely expressed in every detail of project.

Gel disposable capsules fit dynamic active people for whom mobility is a way of life. Each fragrance is a simple, synthesized in the laboratory. The names of the lines “Movement”, “Touch”, “Glance”, “Embrace” are airy and abstract, like the smells themselves. They are unlike anything you smelled before and resemble a lot of important things which have no physical presence.

CREDIT

  • Design Agency: Anna Rufova
  • Organisation/Project Type: Freelance, Non Published Concept Design
  • Article Title: A New Format for a Traditional Product Such as Perfume for Dynamic People
  • Brand / Project Name: MyAir
  • External Design Credits: Designer Rufova Anna, 3D visualisation Nikita Bulgakov & Aleksey Koler
  • Strategic Deliverables: Brand Strategy
  • Design Deliverables: Packaging Design, Branding, Brand Creation
  • Location: Russia
  • Market Country: Russia
  • Market Region: Europe
  • Product Category: Fashion
  • Consumer Packaging Format: Box, Triangular box and gel capsules
  • Consumer Substrate / Material: Plastic, Plastic and Gel

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