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A New Digital Identity for ABARoma Academy of Fine Arts

A New Digital Identity for ABARoma Academy of Fine Arts

ABARoma – Accademia di Belle Arti di Roma – is a historical institution, a research centre and mediation pole that has always nurtured young talent in the arts and culture, building real experiences. An Academy of Fine Arts that aims to become a point of reference, a cultural pole and a catalyst for talent.
The core concept from which we started is the line: the first gesture of generation. The line unites and relates, divides and organises, focuses, defines horizons, marks time. The line is simplicity. This is the premise for redesigning the UX/UI of the new website, defining ABARoma’s digital identity through the new visual system that represents the essence of the institution. The chosen colours draw inspiration from history and aesthetic tradition, revealing a deep connection with the world of art, in contrast with the more pop trends of the digital world. A contemporary typeface was chosen for the typography, which in its capital form manages to convey the freshness and drive of youth.
The new ABARoma website aims to generate a constant relationship between culture and everyday life. A digital place where you can find all the tools you need to experience the Academy, find out about its educational activities, and access up-to-date news.
The project was born following the Dynamic brand methodology, which is directed towards the future of a new communication, thanks to the use of contemporary visual languages. It accompanies the new website, developed on modularity and capable of giving dynamism and clarity of content.

CREDIT

  • Agency/Creative: Cappelli Identity Design
  • Article Title: A New Digital Identity for ABARoma Academy of Fine Arts
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Italy
  • Agency/Creative City: ROME + TURIN
  • Market Region: Europe
  • Project Deliverables: Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Strategy, Brand Tone of Voice, Graphic Design, Icon Design, User Experience, Web Design
  • Industry: Education
  • Keywords: Education, Innovation, Brand Identity, Dynamic brand, Cappelli Identity Design, UX,UI, Fine Art

  • Credits:
    Creative Direction: Emanuele Cappelli
    UX & UI Design: Andrea Fiori
    Project Management: Danila Domizi, Massimiliano Napoli
    Strategy: Arianna Cappelli
    Communication & External Relations: Fabio Zanino
    Content Specialist: Anna Caruso
    Web Development: Manlio Massimetti

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