The Loch Lomond Coffee Company required a new brand identity to help promote and sell their new coffee. The squirrel icon that I created was inspired by their donation of 50p from each coffee bag sold to support the red squirrel conservation. I developed the body of the squirrel into a coffee bean and the tail related to the roasting flame of the beans. This identity has helped shape the brand and expanded it into various marketing items.
CREDIT
- Agency/Creative: Hutton Creative Design
- Article Title: A New Coffee Brand for Loch Lomond
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Advertising, Brand Creation, Brand Guidelines, Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Packaging Design
- Industry: Food/Beverage
- Keywords: coffee, coffee packaging, branding, promotional material
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
