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A New Coffee Brand for Loch Lomond

A New Coffee Brand for Loch Lomond

The Loch Lomond Coffee Company required a new brand identity to help promote and sell their new coffee. The squirrel icon that I created was inspired by their donation of 50p from each coffee bag sold to support the red squirrel conservation. I developed the body of the squirrel into a coffee bean and the tail related to the roasting flame of the beans. This identity has helped shape the brand and expanded it into various marketing items.

CREDIT

  • Agency/Creative: Hutton Creative Design
  • Article Title: A New Coffee Brand for Loch Lomond
  • Organisation/Entity: Freelance, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: United Kingdom
  • Market Region: Europe
  • Project Deliverables: Brand Advertising, Brand Creation, Brand Guidelines, Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Packaging Design
  • Industry: Food/Beverage
  • Keywords: coffee, coffee packaging, branding, promotional material

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