A New Brand of Sports Nutrition Supplements Designed for Consumers With an Active and Busy Life
Brandfusion – Imbold
In a crowded and intimidating category, both in complexity and communication, the new brand comes to change the rules of the game. Through clean and healthier recipes, Imbold wants to give to the “ordinary” Millennial that confidence needed to support his active lifestyle.We had to think of a branding solution that responds to more business-specific needs at the start of the road: “How can you get into a crowded category, dominated by strong brands?” or “What brand features must it capture in order to attract the target’s attention?”
CREDIT
- Design Agency: Brandfusion
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: A New Brand of Sports Nutrition Supplements Designed for Consumers With an Active and Busy Life
- Brand / Project Name: Imbold
- External Design Credits: Market Region: Europe
- Project Type: Consumer Brand Creation
- Strategic Deliverables: Consumer Brand Strategy, Consumer Product Brand Architecture
- Design Deliverables: Consumer Branding, Consumer Brand Identity, Consumer Graphic Packaging Design
- Location: Romania
- Market Country: Romania
- Market Region: Europe
- Product Category: Health & Beauty
- Consumer Packaging Format: Blister-Pack, Cup, Jar, Sachet, Tube
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
