A Market Egyptis one of the largest supermarkets chains in Egypt, serving its customers with the finest products and services.
Illustration for packaging and brands is mostly about feelings. I always try to think how this package will look on the shelf: will the package catch the eye of the customer.
What’s Unique?
The packaging reflects a premium look and modern design, without any tricks, because what you get is real fruit inside. Colorful illustrations attract customer attention.
So the idea of the concept was to create a group of colorful illustrations on the packaging to bring all the excitement, freshness & flavour of the juice, also flavours colors reflect purity & freshness of juice so it can draw customer attention & keep it in mind. 100% organic & pure juice with modern design.
A Market aims to capitalize on the rapid growth achieved by channeling the increasing buying power, in order to boost efficiency, offer value for money to the loyal customer base, and plan to open new branches to reinforce Metro’s presence.
A Market believe in using organic, real juice to provide the best taste and source of nutrients for your little ones. That’s why their products are all natural, made with organic ingredients and containing no added sugar, salt or preservatives.
The packaging reflects a premium look and modern design, without any tricks, because what you get is real fruit inside. Colorful illustrations attract customer attention.
Focusing on what matters the most, I simplified the shopping experience with easy to understand and packaging design
CREDIT
- Agency/Creative: Mustapha Hussein
- Article Title: A Market Juice Packaging Design
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Egypt
- Agency/Creative City: Freelance
- Market Region: Middle East
- Project Deliverables: 2D Design, Art Direction, Brand Creation, Brand Identity, Branding, Graphic Design, Illustration, Label Design, Packaging Design
- Format: Sleeve
- Industry: Food/Beverage
- Keywords: Packaging, bottle, art direction
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Credits:
All Rights Reserved: Mustapha Hussein