„Żywa Cultura” means „A Living Culture”. It is a word play that refers to benefits of kombucha and to its natural fermentation process. The label was built around a visually strong sign but the rest of elements in the layout stay playful and refer to the natural fermentation process. A unique iconography was inspired by ancient cultures that worshipped nature and well-being, therefore iconography emphasises healthy aspects of kombucha and creates a direct metaphor of “a living culture”. A brand full of vitality.
CREDIT
- Agency/Creative: Konrad Sybilski
- Article Title: A lively and joyful space
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Poland
- Market Region: Europe
- Project Deliverables: Brand Identity, Branding, Illustration, Packaging Design, Research
- Format: Bottle
- Substrate: Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
