A Lagacy of Trust: Identity for a 44 Year Old Wood Brand

A Lagacy of Trust: Identity for a 44 Year Old Wood Brand

Established in 1977, Jalaram Timber Depot started with a simple mission – to preserve the quality and craft in harvesting the finest wood from around the world and to bring it to India in its most suitable form to find a place in your home or work environment.
While the business enjoys a very high reputation and product quality, the brand needed to modernise and present an identity that could better reflect its heritage, legacy and aspirations for the future.

The design program was anchored by a series of workshops that helped identify key opportunities and areas of focus for the brand. It also helped us create a structured path towards the identity reinvention.

We worked closely with the management, team and clients to capture and encapsulate the essence of the brand – which was then reflected in the new identity system.

The updated Jalaram logo brings back the original name of the brand: Jalaram Timber Depot. The logo also includes the year of establishment of the brand to highlight its legacy and seperate it clearly from counterfeits and other companies

A comprehensive web platform was designed and developed which brought their entire catalogue online – enabling a frictionless sales process.

The identity was extended across all of their marketing and communication platforms – from product catalogues to buying guides & social media. Key aspects of the brand and the organisation including their heritage, quality control and sustainability measures were structured and translated within the new design language.

CREDIT

  • Agency/Creative: Roy Studio
  • Article Title: A Lagacy of Trust: Identity for a 44 Year Old Wood Brand
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: India
  • Agency/Creative City: Goa
  • Market Region: Asia
  • Project Deliverables: Brand Design, Brand Guidelines, Brand Identity, Brand Mark, Brand Redesign, Identity System, Web Design
  • Industry: Construction
  • Keywords: Legacy Brand, Wood, Veneers, Flooring

  • Credits:
    Design Director: Saurav Roy

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