Lately, creative industries have diligently sought to enhance their relevance and appeal by embracing the integration of Artificial Intelligence (AI). In the realms of graphic design and advertising, AI has emerged as a pivotal tool, capable of unlocking unimaginable potential: logo generation, design optimization, image creation, packaging design, and many more.
We took a step further by integrating the Neurodiverse Intelligence (NI) into our team, by joining forces with La Casa de Carlota, an agency where neurodiverse individuals collaborate. Neurodiversity is the living manifestation of human diversity, where each mind is a unique universe that processes information and thinks in unparalleled ways.
The result of this invaluable collaboration translated into the creation of a special edition of packaging for the 2023 Feria de las Flores (one of the gratest cultural festivity in Colombia that takes place every August in Medellìn, Antioquia) that transcends convention, embracing not only beauty but also the very essence of diversity. In doing so, we break down the barriers of stigma that often overshadow the talent of neurodiverse individuals and convey a powerful message of inclusion.
Immersion: An artistic experience in which multidisciplinary individuals collaborated with the neurodiverse team.
Reinterpretation: We harnessed lateral creativity to yield diverse outcomes.
Design: The composition of neurodiverse flowers, fruits, and phrases through paper cutouts, later digitized for production.
- Agency/Creative: Alpina
- Article Title: A Label Design Made With Neurodverse Intelligence (NI)
- Organisation/Entity: In-House
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Colombia
- Agency/Creative City: Sopó
- Market Region: South America
- Project Deliverables: Graphic Design, Label Design, Packaging Design
- Format: Cup
- Industry: Food/Beverage
- Keywords: Colombia, Packaging, Neurodiversity
Design manager: Andres Maranta
Design analyst: Laura Torres
Design analyst: Cristian Niviayo
Creative Director: Nel Correa
Communication leader: Sebastián Giraldo
Team leader: Laura Velasquez
Naming leader: Juan Bedoya
Graphic Designer: Juanita Sarmiento
Concept leader: Jordan Galeano
Experience leader: Manuela Mejía
Texture leader: Simón Mejía
Manager: Lina Cespedes