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A Fruitful Approach to Mediterranean Snacking

A Fruitful Approach to Mediterranean Snacking

Sophia Georgopoulou | Design – Mediterre Healthy Snacks

BRIEFMediterre is a Swiss company that deals exclusively with top-choice Mediterranean products. Their absolute commitment to quality has led them to found Cooperativo Mediterre. This is an association of farmers with whom they have developed a personal relationship that can guarantee that only the very best reaches the Trader. A key line of Mediterre was their Dried Fruits & Nuts line, in need for a distinctive identity that would carry over the core Mediterranean values.TARGET GROUPHealth-conscious snackers in central Europe.CREATIVE CONCEPTThe logo and the core corporate identity directives were a given. We had to create a preposition that would exude the idea of tightly-knit a family of products united by common qualities and values – yet celebrate each variant and the fruit or nut involved.DESIGN APPROACHWith the unmistakable value of Mediterranean simplicity in mind, we broke each fruit and nut down to its most basic, archaic shapes and colors, often including characteristic cross-sections. Only warm, welcoming colors were employed to enhance friendliness and approachability. Fruits and nuts of similar origin yet different flavors were differentiated by playing around with their shapes and placement. Playful and cheerful, inviting and delicious the end-result suggests a feast for the senses – yet a very much nutritious and healthy one.

CREDIT

  • Design Agency: Sophia Georgopoulou | Design
  • Organisation/Project Type: Freelance, Published Commercial Design
  • Article Title: A Fruitful Approach to Mediterranean Snacking
  • Brand / Project Name: Mediterre Healthy Snacks
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand Strategy, Consumer Brand World, Consumer Product Brand Architecture
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Graphic Packaging Design
  • Location: Greece
  • Market Country: Multiple Countries
  • Market Region: Multiple Regions
  • Product Category: Confectionery
  • Consumer Packaging Format: Bag, Pouch
  • Consumer Substrate / Material: Plastic

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