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A Fresh Take on Packaging for Non-Dairy Probiotic Snack

A Fresh Take on Packaging for Non-Dairy Probiotic Snack

OPEN – ONLY

The way people view nutrition is changing, and consumers are becoming increasingly more health conscious. ONLY, incubated in the Strauss Group kitchen foodtech hub, is the first of its kind- a non-dairy probiotic yogurt with both a clean label and 0 waste production. We branded this new product to be distributed throughout all of the main grocery stores throughout Israel. The name reflects its simplistic recipe consisting of ONLY five ingredients. What you see written on the package, is what you get. This is instilled into the brand essence- “simple is better”. We designed the packaging with images of the natural ingredients on a turquoise background, to make the product stand out from the competition portraying a feeling that is healthy, yet fruity and tasty

CREDIT

  • Agency/Creative: OPEN
  • Article Title: A Fresh Take on Packaging for Non-Dairy Probiotic Snack
  • Project Type: Packaging
  • Agency/Creative Country: Israel
  • Market Region: Middle East
  • Format: Cup
  • Substrate: Plastic

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