DeliveryApp offers something unique – a fast and easy way to book, pay for and track courier deliveries in real-time, from collection to delivery.

We experienced DeliveryApp for ourselves through our very own delivery, interviewed customers and drivers, reviewed the competitor landscape and gathered copious amounts of desk research.

From this our brand positioning came to life – ‘Your delivery in your hands’. This positioning really encapsulates the fresh perspective that DeliveryApp is bringing to reshape the industry, providing customers with a superior delivery experience, more power and more control.

We developed the DeliveryApp box – a dynamic asset that represents DeliveryApp’s ability to flex and adapt to their customer’s needs. This powerful device provided us with a distinctive graphic language for the brand.

Our vibrant and distinctive colour palette and photography style reflects the emotional benefit of a platform built around control, ease, optimism and empowerment. It also gave them the edge they needed to really stand out as a challenger in the market.

DeliveryApp empowers businesses, so the tone of voice and every word we write needed to match this mission. That means sparking confidence and inspiring trust. We developed an empowering, savvy, confident, straight-up and playful tone, always considering if we could say the same message in less words to keep it as punchy as possible.

The DeliveryApp personality comes across positive and savvy (and perhaps even a touch provocative when the mood takes). Whichever audience they’re speaking to, the message needs to be customer centric, tapping into their mindset to communicate benefits in ways they’ll find compelling. Where we do need to add a little more detail, we avoid unnecessary fluff, like jargon or irrelevant formalities.
Above all, we want copy to mirror the experience you expect from the DeliveryApp service – effortless. Headlines such as ‘Way more flex (and way less faff)’, ‘Delivering your thing, is our thing’ and ‘Get your goods a chauffeur’ clearly demonstrated their benefits in a compelling way.