The brand identity for Slayyyy was inspired by harmony and finding the perfect balance for each individual.
The message of the brand: “Illuminating every life with innovative herbs & heartfelt support.”
We concentrated on customization & flexibility in order to deliver a dynamic design solution that captures all the complexity of the brand.
The brand design and packaging is exploring the brand idea: “Beauty of Individuality: Each person is a unique work of art” and translates it in a modern and minimalistic logo, a clean color palette and a unique typographic family. Each product is represented by a unique letter/symbol.
We looked to nature for inspiration, and explored the fragility of the dandelion in a modern and unique logo design. This humble plant is also a symbol of hope, healing, and resilience in many cultures around the world from Europe to Asia.
The audience of the brand includes: New Middle-Class Women, Yoga Enthusiasts, Creative Professionals and Artists.
We used the identity visual elements like the logo and packaging design to connect with the brand’s audience while utilizing a design language that conveys a feminine style and brings up an emotional level, building a strong bond between the brand and the customers.
The packaging design conveys the minimalistic style of the brand while also offering flexibility that can be extended in the future for a new line of products.
The design choices and branding strategy embody the essence of a modern approach dedicated to a younger audience looking for healthy solutions to improve their everyday life.
![](https://worldbranddesign.com/wp-content/uploads/2024/07/1-slayyyy.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2024/07/2-slayyyy.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2024/07/3-slayyyy.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2024/07/4-slayyyy.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2024/07/5-slayyyy.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2024/07/7-slayyyy.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2024/07/8-slayyyy.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2024/07/10-slayyyy.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2024/07/12-slayyyy.jpg)
CREDIT
- Agency/Creative: creativebydefinition
- Article Title: A Dynamic and Modern Brand Identity for Slayyyy by Creativebydefinition
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Romania
- Agency/Creative City: bucharest
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Branding, Graphic Design, Illustration, Label Design, Logo Design, Packaging Design, Packaging Guidelines, Typography
- Industry: Health Care
- Keywords: brand identity, packaging design, visual identity, logo design
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Credits:
creative director & lead designer: gabi chelsoi