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A Different Way to Digest Christmas

A Different Way to Digest Christmas

Auriga – Data Xmas

Challenge: As always, Christmas arrives, and our marketing clients receive millions of gifs, and most of them go unnoticed. In order to generate a memory of our agency and our gift does not end up in the trash, we decided to send them what they love: data.The trouble: data is not physical and sometimes is a bit difficult to understand. That is why we turn them into something that can be touched, something that everyone likes and which is also very easy to digest: chocolate.Creative idea: DATA XMAS is a set of four chocolate’s boxes with four edible infographics that uses the design to turn data into something simple to understand. So, the clients could understand how Christmas is built and we stand out in a market as saturated as Christmas gifts.Execution: Each box is designed to be an experience, where the user takes a tour through all the Chritsmas components. It starts on the cover, where the user is introduced to the subject and continue inside, where data is represented with chocolate. So, we would help them to understand Christmas data because while they are reading them, the received a positive stimulus, thanks to the power of cocoa.

CREDIT

  • Design Agency: Auriga
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: A Different Way to Digest Christmas
  • Brand / Project Name: Data Xmas
  • External Design Credits: CEO: Balba Camino / Creative Director: Javier Bidezabal / Art Director: Johana Dueñas, Eduardo España / Designer:Carmina Escuder
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy
  • Design Deliverables: Consumer Brand Experience, Consumer Graphic Packaging Design
  • Location: Spain
  • Market Country: Spain
  • Market Region: Europe
  • Product Category: Confectionery, Promotional
  • Consumer Packaging Format: Box
  • Consumer Substrate / Material: Pulp Carton, Pulp Paper

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