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A Decade in the Making: Cornershop Design’s Work for House of Cards Solera Shiraz

A Decade in the Making: Cornershop Design’s Work for House of Cards Solera Shiraz

House of Cards is a family-run winery on Caves Road, in the heart of Margaret River. Known for its striking coastal landscapes and world-class vineyards, Caves Road is home to some of the regions most celebrated producers. House of Cards proudly sits among them, crafting 100% organic, single vineyard wines with an uncompromising focus on quality.

Cornershop Design collaborated with House of Cards to create packaging for their Solera Fortified Shiraz — a wine more than ten years in the making.

Since 2011, the team has set aside their best barrel of fortified Shiraz each vintage. What began as the One-Eyed Jack Fortified Shiraz has gradually evolved into something more ambitious. The Solera Fortified Shiraz is drawn from a single foudré containing a continuous blend of vintages. Each year, one barrel goes in and one comes out. Every bottle contains a trace of the original 2011 vintage, layered and preserved through time.

Our design solution builds on the visual language established by the One-Eyed Jack Fortified Shiraz. It was a natural progression — an elevated evolution that retains the brand’s signature card theme while refining the finish and composition to reflect the wines age and character.

Collaborating with label printers MCC Perth, the final solution features an intricate black foil illustration that creates a layered black-on-black effect, sitting seamlessly against the dark glass bottle. Embossed gold foil is used sparingly to bring warmth and visual balance. The result is quietly dramatic; reflecting the patience and craft behind the wine itself.

CREDIT

  • Agency/Creative: Cornershop Design
  • Article Title: A Decade in the Making: Cornershop Design’s Work for House of Cards Solera Shiraz
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Australia
  • Agency/Creative City: Adelaide
  • Market Region: Oceania
  • Project Deliverables: Graphic Design, Label Design, Packaging Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: Cornershop Design, margaretriver, Wine, Drinks, Packaging Design, Branding, Graphic Design, Australia, brandidentity, brandstrategy

  • Credits:
    Brand Keeper & Designer: Damian Hamilton

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