This customized label was born as a natural outgrowth of a previous collaboration with L’assenzio, one of the busiest wine bars in the city center.
Last year L’assenzio had already proposed a custom gin for its loyal customers, and when they finally decided to create a new product they felt the need to personalize not only the taste of gin, but also its label.
Through Il Tuo Gin, a service that gives the possibility to customize the gin with a wide range of essences, Manuel, the chef, has refined a tasty and fresh recipe, perfect for summer. Together we had the idea to create a label as light as this season, simple, with a little bit of vivacity.
The basic idea was to bring back the fresh and herbaceous hints of gin with its name and label.
Hence the name, Absinthium, a reference to the bar, to the thrill and lightness. The illustration is the natural consequence: herbs, natural scents and a female figure who watches us curiously from the center of this vortex of essences.
- Agency/Creative: Saccò
- Article Title: A Customised Gin Label for L’Assenzio Winery by Saccò
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Italy
- Market Region: Europe
- Project Deliverables: Brand Identity, Branding, Graphic Design, Illustration, Packaging Design, Product Naming, Tone of Voice
- Format: Bottle
- Substrate: Glass Bottle