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A Cultivating Social Responsibility Concept Made Possible Through Interactive Eco-Friendly Packaging Design

A Cultivating Social Responsibility Concept Made Possible Through Interactive Eco-Friendly Packaging Design

The social responsibility has to be cultivated from childhood. That’s why we thought: How can packaging influence children? How can we keep it for long-term use? Yellow submarine is more than ordinary eco-friendly packaging. The package is interactive, so kids can use it not once or twice, but much more/longer It can be used as a toy or refilling bottle for shampoo. You don’t need to throw it away. Every bathing is a travel to an imaginary underwater world with the captain and the seagull – kids new best friends.

 

CREDIT

  • Design Agency: Maksim Arbuzov
  • Organisation/Project Type: Agency, Non Published Concept Design
  • Article Title: A Cultivating Social Responsibility Concept Made Possible Through Interactive Eco-Friendly Packaging Design
  • Brand / Project Name: Yellow Submarine
  • External Design Credits: Designer Maksim Arbuzov, Character Design Maria Fedoseeva, 3D Visualizer Aleksey Koler, 3D Modeller Egor Melentovich
  • Strategic Deliverables: Tone of Voice, Product Naming
  • Design Deliverables: Packaging Design, Brand Identity, Graphic Design
  • Location: Russia
  • Market Country: Multiple Countries
  • Market Region: Global
  • Product Category: Health & Beauty
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Plastic

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