The social responsibility has to be cultivated from childhood. That’s why we thought: How can packaging influence children? How can we keep it for long-term use? Yellow submarine is more than ordinary eco-friendly packaging. The package is interactive, so kids can use it not once or twice, but much more/longer It can be used as a toy or refilling bottle for shampoo. You don’t need to throw it away. Every bathing is a travel to an imaginary underwater world with the captain and the seagull – kids new best friends.
CREDIT
- Agency/Creative: Maksim Arbuzov
- Article Title: A Cultivating Social Responsibility Concept Made Possible Through Interactive Eco-Friendly Packaging Design
- Organisation/Entity: Agency, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Global
- Project Deliverables: Brand Identity, Graphic Design, Packaging Design, Product Naming, Tone of Voice
- Format: Bottle
- Substrate: Plastic
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
