newsletter

A Credible Coffee Brand to Operate Within A Traditional Alcohol Environment

A Credible Coffee Brand to Operate Within A Traditional Alcohol Environment

Marx design – Coffee Branding

“The Good Patron, Coffee Done Good.

The Good Patron’s coffee is the perfect blend of 4 great coffee regions. Ethically sourced, it delivers a full bodied richness with hints of dark chocolate. The Good Patron doesn’t do complicated – offering one blend to make a long black with just the right depth, or a flat white that cuts through the milk, giving folk a great brew everytime!

The brief was to create a credible coffee brand to operate intitially within a traditional alcohol environment.

The design solution is a playful celebration of the social occasion of drinking coffee, balanced with a friendly but restrained typographic treatment. The illustration is a throwback to ‘Push Pin’ era hands-on paper collage.

You will find The Good Patron at your local Lion establishment.”

CREDIT

  • Design Agency: Marx design
  • Organisation/Project Type: Agency Commercial / Published
  • Article Title: A Credible Coffee Brand to Operate Within A Traditional Alcohol Environment
  • Brand / Project Name: Coffee Branding
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Corporate Brand Naming, Corporate Brand Strategy
  • Design Deliverables: Consumer Branding, Consumer Brand Identity
  • Location: New Zealand
  • Market Country: Afghanistan
  • Market Region: Multiple Regions
  • Product Category: Beverages
  • Consumer Packaging Format: Bag
  • Consumer Substrate / Material: Pulp Paper
  • Extra: Article Title: The Good Patron - A Credible Coffee Brand to Operate within a Traditional Alcohol Environment
  • Industry Category: Food/Beverage

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0