Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages

A Contemporary Approach to Zero Waste Re-fill Shops Designed by Turtle and Hare Studio

A Contemporary Approach to Zero Waste Re-fill Shops Designed by Turtle and Hare Studio

Cliches of the “eco-friendly” echo throughout many refill stores. Zero Muda made it a priority to avoid this DIY approach and aimed to incorporate the premium and the slick into the brand, an approach much more popular over in Europe and Australia.

Our brief was to create a visual identity that would communicate the brand’s core messaging in a clear and desirous style. It was important for the client that it reflected the quality of the products on sale and echo the experience of zero ‘muda’: wastefulness. A fresh approach, minimal in all the right places without compromise, would create a contemporary brand that the local community could rely upon and grow around – the core of the client’s message.

 

CREDIT

  • Design Agency: Turtle and Hare Studio
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: A Contemporary Approach to Zero Waste Re-fill Shops Designed by Turtle and Hare Studio
  • Brand / Project Name: Zero Muda Refill Shop
  • External Design Credits: Photography By Rikki Chan
  • Production Credits: Turtle and Hare Studio
  • Strategic Deliverables: Research / Insight, Brand Naming
  • Design Deliverables: Illustration, Photography, Brand Identity, Identity System, Branding, Brand Creation, Graphic Design, Brand Guidelines, Brand Experience, Retail Brand Design
  • Service Brand Application: Apparel, Brand Guidelines, Experiential, Print Ad Campaign, Retail Design, Signage, Social Media, Website, Digital Advertising
  • Location: United Kingdom
  • Market Country: United Kingdom
  • Market Region: Europe
  • Project Keywords: refill, zero waste, sustainable, eco friendly, shop, branding, independent, small business, groceries, shopping, supermarket,
  • Industry Category: Food/Beverage, Retail

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
13
Good
Vote
3
Bad
Vote
2
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
15
Good
Vote
4
Bad
Vote
2
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
12
Good
Vote
5
Bad
Vote
3