Vopler is a concept of a quite sweet sparkling tonic, soooo sweet, unlike other sparkling tonics, it is this particular characteristic that defines it what has been the main leitmotiv throughout the whole project. This concept has been highlighted through a powerful, visual and really funny graphic solution; with a clear reference to the 70s and, above all, the hippie movement. As a result, the entire visual universe of Vopler evolves around the idea of a funny and sweet drink to have with a good gin or, simply, as a yummy soda. Make Vop Make Love.
CREDIT
- Agency/Creative: bydani
- Article Title: A Concept of Sweet Sparkling Tonic With a Clear Reference to the 70s
- Organisation/Entity: Freelance, Non Published Concept Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Architecture, Brand Naming, Branding, Graphic Design, Packaging Design, Product Naming, Tone of Voice
- Format: Can
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
