Brill Coffee is a premium freeze-dried specialty coffee business founded by Joel Brilliant and Dan Rowell (Founder and Brand Strategist of DSR Branding).
DSR Branding worked on the brand identity, positioning and strategy for this new brand. This naturally led into packaging design. The quality of Brill is much higher than other freeze-dried coffees on market, so it was important that the presentation and finish was reflective of this. Using the principles of good flag design (Vexillology), we developed the graphics from simple geometry and bold colours. In the case of the single origins, we reimagined the designs of the flags from the regions the coffee was grown.
CREDIT
- Agency/Creative: DSR Branding
- Article Title: A Colourful Identity for a Premium Freeze-dried Instant Specialty Coffee
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Australia
- Market Region: Oceania
- Project Deliverables: Brand Creation, Brand Design, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Packaging Design, Photography, Product Naming, Tone of Voice
- Format: Jar, Tin
- Substrate: Glass Jar, Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
