A Collaboration Between Two of the True Giants of British Cuisine

A Collaboration Between Two of the True Giants of British Cuisine

ConceptTwentyTwo – Koffmann & Mr White’s Branding

The Story: A collaboration between two of the true giants of British cuisineHaving first worked together when Pierre Koffmann employed Marco Pierre White at the legendary ‘La Tante Claire in 1984’, the two chefs have enjoyed a 30 year friendship and equally impressive careers, seeing them collect six Michelin stars between them.Pierre and Marco joined forces once again in 2018 to bring their trademark ethos of ‘Simple food, cooked well’ to the English & French brasserie at the stunning Abbey Hotel in Bath. ConceptTwentyTwo were commissioned to bring this story to life through brand. The dual narrative of Koffmann & Pierre White bringing both an English & French influence played a key role in shaping the direction.Stunning macro photography of key ingredients from their signature dishes are paired with lifestyle imagery, to capture the spirit of both the product and occasion… The concept is rounded off with headlines such as ‘Perfectly balanced’ and ‘Made for each other’.

CREDIT

  • Design Agency: ConceptTwentyTwo
  • Article Title: A Collaboration Between Two of the True Giants of British Cuisine
  • Brand / Project Name: Koffmann & Mr White's Branding
  • External Design Credits: Creative Director: Jonathan Holden Senior Designer: Lee Weaver
  • Project Type: Corporate Brand Creation
  • Strategic Deliverables: Corporate Brand World, Corporate Research / Insight, Corporate Brand Strategy, Corporate Tone of Voice
  • Design Deliverables: Corporate Environment Design, Corporate Graphic Design, Corporate Branding, Corporate Brand Identity, Corporate Brand Guidelines
  • Location: United Kingdom
  • Market Country: United Kingdom
  • Market Region: Europe
  • Product Category: Promotional
  • Industry Category: Hospitality

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