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A Clean Drinking Alternative for the Next Generation

A Clean Drinking Alternative for the Next Generation

Analogue Creative – & Soda

Launching in 2019 with 3 flavours, British Strawberry, Mexican Lime and Italian Blood Orange, &Soda is a new to market no-nonsense healthy ready-to-drink. It fuses 3 ingredients, triple distilled vodka, sparkling water and all natural fruit extracts to create an easy drinking, super refreshing antidote to a sugary hangover.As brand design experts within the FMCG world and following a trip to Canada, Analogue spotted the absence of a healthier ready-to-drink alternative to craft beer in the UK market. With the experience and expertise already in-house, the brand concept, PD and packaging of &Soda was created by the Analogue team.A rise in the health-conscious millennial and a boom in the ready to drink category creates the opportunity for &Soda to shine. At 5% alcohol and only 100 calories a can, it’s a vegan friendly, carb free, gluten free drink with no added sugars, sweeteners, preservatives or additives.The creative is as clean as the product inside, bold & fresh, with a punch of flavour. The mission is simple, just like the product, make the cleanest, best tasting rtd’s available in the uk#SODAMNGOOD

CREDIT

  • Design Agency: Analogue Creative
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: A Clean Drinking Alternative for the Next Generation
  • Brand / Project Name: & Soda
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Research / Insight, Consumer Brand Strategy, Consumer Brand Naming, Consumer Product Naming, Consumer Tone of Voice, Consumer Brand World
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Rebranding, Consumer Brand Identity, Consumer Brand Guidelines, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Retail Brand Design, Consumer Brand Digital Design
  • Location: United Kingdom
  • Market Country: Afghanistan
  • Market Region: Europe
  • Product Category: Beverages
  • Consumer Packaging Format: Can
  • Consumer Substrate / Material: Metal

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