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A classic contemporary identity for Henley Oyster Co.

A classic contemporary identity for Henley Oyster Co.

Carrousel Agency – Henley Oyster Co.

 Designed for a 2018 summer launch, Henley Oyster Co. is a mobile oyster + wine cart set to tour Henley-on-Thames and the surrounding areas.

Prestigious but with a contemporary twist was the brief for the brand. Taking inspiration from the geometric nautical alphabet and naval flags, the longitude and latitude of the market square in Henley-on-Thames and photography which heroes the core offering; we created a flexible identity system which works across a variety of applications.

The logotype is crafted from the ubiquitous Times New Roman, a contemporary take on an old classic. The use of the small dot is a subtle nod to the precious pearls found within oysters.”

CREDIT

  • Agency/Creative: Carrousel Agency
  • Article Title: A classic contemporary identity for Henley Oyster Co.
  • Organisation/Entity:  Agency Concept / Non Published
  • Project Type: Packaging
  • Agency/Creative Country: United Kingdom
  • Market Region: Europe
  • Format: Bottle, Wrap
  • Substrate: Glass, Pulp Paper

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