“A visual and cinematographic metaphor of the studio’s creative process” With the aim of building customer loyalty, generating graphic activism and linking film fans to the creative process, Barceló Estudio has designed and produced this printed self-promotion element. It is a visual journey through the different phases of a project, represented with different film posters, phrases and key elements for the humorous identification of the project. 2,640mm is the distance from the beginning to the end of the creative journey, a short but intense distance in which many phases follow each other until the main objective is reached: an effective and quality design.
CREDIT
- Agency/Creative: Barceló estudio
- Article Title: A Cinematographic Metaphor of the Studio’s Process
- Organisation/Entity: Agency, Published Self Promotional Design
- Project Type: Identity
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Advertising, Brand Experience, Brand Naming, Brand Strategy, Brand World, Graphic Design, Tone of Voice
- Industry: Non-Profit
- Keywords: selfpromotion
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
