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A Campaign to Celebrate the 70th Anniversary of the Universal Declaration of Human Rights

A Campaign to Celebrate the 70th Anniversary of the Universal Declaration of Human Rights

 Séptimo – Human Rights Campaign — Natura

 A campaign to celebrate the 70th Anniversary of the Universal Declaration of Human Rights.Back in 1948, the United Nations General Assembly adopted the first document in history in which different countries agreed that human rights are universal. Such an occasion deserved an awareness campaign for Natura. Inspired by the old protest placards, we transformed Natura’s bag in a strong proclamation of everybody’s rights.”

CREDIT

  • Design Agency: Séptimo
  • Organisation/Project Type: Agency Commercial / Published
  • Article Title: A Campaign to Celebrate the 70th Anniversary of the Universal Declaration of Human Rights
  • Brand / Project Name: Human Rights Campaign — Natura
  • Project Type: Consumer Brand Creation
  • Strategic Deliverables: Consumer Brand Strategy, Consumer Tone of Voice, Consumer Brand World, Consumer Product Brand Architecture
  • Design Deliverables: Consumer Branding, Consumer Graphic Packaging Design
  • Location: Spain
  • Market Country: Multiple Countries
  • Market Region: Europe
  • Product Category: Fashion
  • Industry Category: Non-Profit

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