Leyma Design is a multidisciplinary studio based in San Sebastián, Spain, merging graphic and product design under one roof. With a passion for experimentation and a fresh approach, Leyma recently launched its own online shop; featuring a growing collection of small-batch objects designed and made in-house using 3D printers, laser cutters, and sustainable materials.

The new branding for Leyma Design strikes a refined balance between modern minimalism and artistic expression. Built around a sleek, structured wordmark and a confident yet restrained color palette, the identity embodies both rationality and creativity—two opposing forces that define our approach to design. This contrast is woven throughout the visual system, from the geometric-meets-organic logo to the structured yet fluid compositions used across print and digital applications.

While the core identity maintains this balance, Leyma Shop embraces a more experimental and uninhibited creative direction. As a space for artistic exploration, the shop’s branding takes on a bolder, more expressive aesthetic, with vibrant colors, dynamic shapes, and fluid, curvier forms. This evolution reflects the shop’s role as a playground for creativity, where design breaks free from structure to embrace imagination and spontaneity.

The graphic elements are inspired by the negative space and organic cutouts left behind during laser-cutting: a nod to the shop’s focus on laser-cut and 3D-printed jewelry and decor. These abstract forms become a defining feature of the visual language, reinforcing the connection between the brand’s identity and its craft.

Leyma Shop’s branding captures the essence of creativity unbound, where structure gives way to play, and design becomes an open canvas for experimentation. While it remains tied to the Leyma Design identity, it introduces a fresh, dynamic energy that makes the shop a distinct yet cohesive extension of our brand.

More about the project: https://www.behance.net/gallery/217639815/Leyma-Design-Studio-Branding