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A Brand Identity to Reflect Class and Quality by Motley

A Brand Identity to Reflect Class and Quality by Motley

Having designed professional kitchens for three decades, Restaite have a solid market position. Despite the operating with a design-first ethos, the company had never put much thought into the its own brand experience. Therefore it was natural for us to begin planning a new brand with a similar emphasis on design, creating something that merges aesthetics with functionality.

Given its position, investing in a new identity presented an opportunity to go bold and do something the industry is not used to seeing. Something warm and fun, bringing the brand closer to the human-centric world of consumer brands. The earthy colour palette and classy typeface come together to give the brand a lively and dynamic, yet credible feel.

 

CREDIT

  • Design Agency: Motley
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: A Brand Identity to Reflect Class and Quality by Motley
  • Brand / Project Name: Restalaite - Kitchens.
  • External Design Credits: Henri Vogt - Photographer
  • Strategic Deliverables: Research / Insight, Brand Strategy
  • Design Deliverables: Photography, Brand Identity, Branding, Graphic Design, Brand Guidelines, Rebranding
  • Service Brand Application: Brand Guidelines, Print Promotion, Social Media, Website, Digital Advertising
  • Location: Finland
  • Market Country: Finland
  • Market Region: Europe
  • Project Keywords: kitchen, restalaite, restaurant, design, service, maintenance, brand, identity, photography, typography,
  • Industry Category: Food/Beverage

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