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A Bottle That Protects an Ancestral Mezcal Composed of Various Wild Agaves From Oaxaca by Hi! Estudio

A Bottle That Protects an Ancestral Mezcal Composed of Various Wild Agaves From Oaxaca by Hi! Estudio

The unbreakable bond of the herd and its nomadic walk between mountains and forests inspires us to design an object that calls for gatherings. A bottle that protects an ancestral mezcal composed of various wild agaves from Oaxaca. This mezcal, steeped in tradition and history, represents not just a drink but a connection to the rich cultural heritage of Mexico. In this expanded discussion, we will delve deeper into the design and concept of this unique bottle, its connection to nature, its interactive elements, and its role in fostering meaningful human connections. We will also explore how Lobo Mexicano, as a brand, is not only committed to crafting exceptional spirits but also to the preservation of the Mexican wolf and its natural habitat.

The bottle’s design was carefully considered with the ritual of drinking mezcal in mind. Mezcal is more than just a beverage; it’s an experience that brings people together, fostering a sense of community and celebration. The act of sharing mezcal with friends and loved ones is deeply ingrained in Mexican culture. It’s a tradition that has been passed down through generations, connecting people to their roots and to each other.

In creating this bottle, we sought to capture the essence of this tradition and elevate it to a new level. The bottle itself serves as a vessel for the mezcal, but it’s also an embodiment of the spirit of togetherness and authenticity. Its design draws inspiration from the natural world, mirroring the rugged beauty of the mountains and forests of Oaxaca, where the wild agaves used in the mezcal are harvested. This connection to the land is an essential part of the product’s identity, reminding consumers of the origins of the drink and the care that goes into its production.

One of the most distinctive features of the bottle is its interactive and sensory aspect. We wanted to create an experience that goes beyond simply pouring and sipping mezcal. The bottle is designed to be more than a container; it’s akin to a musical instrument waiting to be played. When you find a branch in the forest and gently tap it against the bottle’s surface, it emits a melodic and soothing sound. This feature not only reinforces the relationship with nature but also adds an emotional and playful dimension to the product experience.

Imagine sitting around a campfire with friends, sipping mezcal from this bottle, and creating music together by tapping on it with branches from the very environment that inspired its design. It’s a bonding experience that connects people not only to each other but also to the natural world around them. This sensory aspect of the bottle transforms a simple drinking ritual into a memorable and immersive experience.

In addition to its sensory elements, the bottle is adorned with numbered sculptures of little wolves. These wolves serve as guardians of the forest, of mezcal, and of the traditions that bind communities together. Each bottle comes with a unique sculpture, adding a collectible aspect to the product. This not only enhances the bottle’s visual appeal but also reinforces its connection to the wild and to the heritage of Oaxaca.

The wolves on the bottles symbolize the brand’s commitment to the preservation of the Mexican wolf. Lobo Mexicano is not just a brand that sells mezcal; it is a brand that cares deeply about its environment and is actively involved in activities to reintegrate Mexican wolves into their natural habitat. By purchasing a bottle of Lobo Mexicano mezcal, consumers are not only indulging in a delightful and authentic beverage but also contributing to a noble cause.

The Mexican wolf, also known as the “lobo,” is a symbol of the untamed spirit of the wilderness. These majestic creatures once roamed freely across the southwestern United States and Mexico but were driven to the brink of extinction. Through conservation efforts and partnerships with organizations dedicated to wildlife preservation, Lobo Mexicano is working tirelessly to protect these endangered animals and help them thrive once again in their natural habitat.

When you choose Lobo Mexicano mezcal, you are not just choosing a drink; you are choosing to support the conservation of an iconic species and the ecosystems it inhabits. It’s a way of giving back to nature and ensuring that future generations can continue to witness the beauty of the Mexican wolf in its natural environment.

Moreover, Lobo Mexicano is actively involved in community initiatives in Oaxaca, where the wild agaves are harvested to create their mezcal. The brand recognizes the importance of sustainable practices and fair treatment of local communities. By partnering with local farmers and agave harvesters, Lobo Mexicano ensures that the production of its mezcal benefits the people and the land it relies on.

Through these initiatives, the brand helps to create economic opportunities for local communities, preserving the traditional way of life in Oaxaca while also promoting environmental sustainability. By supporting Lobo Mexicano, consumers are not only enjoying a premium mezcal but also contributing to the well-being of the communities that nurture the agaves and the land that provides the raw materials for this exceptional spirit.

In conclusion, the unbreakable bond of the herd, the nomadic journey through mountains and forests, and the spirit of togetherness inspired the creation of a unique mezcal bottle. This bottle is more than just a vessel for a traditional beverage; it is an embodiment of the rich cultural heritage of Mexico, a connection to nature, an interactive and sensory experience, and a symbol of commitment to wildlife conservation and sustainable practices.

When you choose Lobo Mexicano mezcal, you are choosing to be a part of something greater than yourself. You are choosing to celebrate the traditions of Mexico, to connect with the natural world, and to support the preservation of the Mexican wolf and the communities that depend on the land for their livelihoods. It’s not just a bottle of mezcal; it’s a story of heritage, sustainability, and the enduring bond between humans, nature, and wildlife. So, gather your friends and loved ones, tap the bottle to create music, and raise a toast to the unbreakable bonds that unite us all. Cheers to Lobo Mexicano!

CREDIT

  • Agency/Creative: Hi! estudio
  • Article Title: A Bottle That Protects an Ancestral Mezcal Composed of Various Wild Agaves From Oaxaca by Hi! Estudio
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Mexico
  • Agency/Creative City: Tepatitlan
  • Market Region: Global
  • Project Deliverables: 2D Design, 3D Art, 3D Design, Animation, Brand Creation, Brand Design
  • Format: Bag, Bottle
  • Industry: Food/Beverage
  • Keywords: WBDS Agency Design Awards 2023/24

  • Credits:
    Hi estudio: hi estudio

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