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A Bold New Transformation of Mount’s 6000 Beer by Firstbase

A Bold New Transformation of Mount’s 6000 Beer by Firstbase

Mount’s 6000 beer embarked on a transformative journey to revamp its branding and packaging, aiming to capture the essence of its bold character and appeal to a modern, dynamic audience. The project encapsulated the vision of creating a design that is not only eye-catching but also resonates deeply with the brand’s robust identity.

The primary goal was to develop a design that would elevate Mount 6000’s market presence, making it stand out on shelves and in the minds of consumers. This involved:

Creating a bold and vibrant look that reflects the brand’s powerful character.
Incorporating design elements that convey strength and energy.
Utilizing a color palette that is both striking and symbolic of the brand’s heritage.

The revamped design features a bold use of red and gold, colors that symbolize power, energy, and premium quality. The red represents the raw strength and vitality of Mount 6000, while the gold signifies its premium status and luxurious undertones. This combination ensures high visibility and a lasting impression.

A roaring lion emblem, symbolizing courage, dominance, and the brand’s untamed spirit.
Strong, angular lines and modern typography that convey a sense of movement and dynamism.

The tagline “Let your roar be heard” is more than just a phrase; it’s a call to action that aligns with the beer’s bold and fearless identity. It invites consumers to stand out, be heard, and make their presence felt, much like the beer itself.

The new packaging design for both the bottle and can is meticulously crafted to ensure consistency and impact. The bottle features a sleek, modern label with the lion emblem and tagline, while the can design amplifies these elements with a larger canvas, making it a visual powerhouse on any shelf.

Since its launch, the new design has received overwhelming positive feedback for its striking visual appeal and the powerful message it conveys. It has not only enhanced brand recognition but also significantly boosted consumer engagement.

CREDIT

  • Agency/Creative: Firstbase
  • Article Title: A Bold New Transformation of Mount’s 6000 Beer by Firstbase
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: India
  • Agency/Creative City: New Delhi
  • Market Region: Global
  • Project Deliverables: 3D Modelling, 3D Motion, Branding, Packaging Design
  • Format: Bottle, Can
  • Industry: Food/Beverage
  • Keywords: Beer, Revamp, Strong, Bold

  • Credits:
    Business Development: Priya Singhvi

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