Fireheart Coffee is a super-fresh, small-batch British coffee brand that’s as big on ethics as it is on character. Available via online subscription and selected retailers, carefully selected beans are roasted and posted to order. We came up with a bold, bright and disruptive identity that deliberately breaks away from the usual visual cues of coffee packaging. The F logo, made up of three simple geometric shapes, nods to the three founders. More than this, it provides the inspiration and building blocks for a really dynamic look and feel across all packaging and marketing.
Buddy worked with Darren Foley of Fly Consultancy on the strategic positioning.
As a new no-nonsense coffee company, Fireheart Coffee is making fresh hand-roasted coffee more accessible with a mind to disrupt the way we think about our daily brews, making quality coffee more affordable and convenient for everyone.
Fireheart Coffee is a collaboration between Paul Tocher, Russell Stinson and Thomas De Garnham, three coffee aficionados. Inspired by food and drink subscription services already on the market, they saw a gap for high quality luxury coffee that is accessible for everyone to enjoy. The way we consume coffee at home has changed dramatically over the years, as we have become more adventurous, seeking out new flavours and developing new skillsets. They’ve seen how craft coffee can sometimes leave people out in the cold, so they are determined to fire everyone up – from novice to expert – and show that great coffee isn’t some great mystery.
Paul, comments; “The speciality coffee industry can sometimes come across as being a bit arrogant and elitist. At Fireheart we don’t want to talk about ourselves like the other roasters do, we want to talk to our customers, excite and encourage them to make great coffee at home whilst enhancing their daily rituals of brewing coffee.”
The team, who are hands-on with sourcing their coffees, ensure they are of the best possible quality and freshness. Selecting and sourcing coffees on a seasonal basis from all over the world, allows them to ensure the freshest coffee is roasted and posted straight to their customers. The company believes in keeping things simple while showing how coffee can go from average to amazing if you only understand that it’s a living ingredient. They call this approach ‘Living Coffee’ – they want to help people experience the excitement and pleasure of Living Coffee – coffee that’s truly fresh and alive with flavour.
The subscription service offers something for everyone from occasional coffee drinkers to coffee experts. Each coffee is freshly roasted with your choice of either ground, whole beans or pods and despatched within 48 hours of ordering. The ‘Roasted & Posted’ subscription service can be tailored entirely to your needs and taste, with weekly or monthly deliveries available. Plus, the packaging has been specifically designed to fit through a letterbox, so you’ll never miss out on a delivery.
Stinson continues; “We are on a mission to help bring some excitement to peoples coffee ritual by showing them the expert tips they need to make that perfect brew at home.”
The demand for speciality coffee at home is higher than ever, and at Fireheart Coffee, they make it easier to create luxury, barista-style coffee from the comfort of your kitchen.
Fireheart prides itself on its ‘Transparent C’ approach and has a rigorously investigated and fully traceable supply chain. It pays its farmers at least 50% over the Fairtrade value for coffee per lb. As far as packaging is concerned, all pouches are fully recyclable – sadly still rare in the industry – and its pods will be recyclable too. Every effort has been made to lessen the business’s impact on the planet’s resources – it’s a journey that will evolve continually as Fireheart grows and better options become available.
“Working with the team at Buddy to build our brand from scratch has been fantastic. Their care and attention to detail was a constant throughout the entire design process from concept to final delivery. Mark, David and the Buddy team were never more than a phone call or email away. We would highly recommend Buddy to any businesses in need of awesome design work.” Russell Stinson
- Agency/Creative: Buddy
- Article Title: A Bold, Bright and Disruptive Identity for a New London Coffee Roaster Designed by Buddy
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Multiple Regions
- Project Deliverables: Brand Architecture, Brand Creation, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Photography, Product Architecture, Product Naming, Research, Tone of Voice
- Format: Bag, Box, Cup, Pouch, Sleeve
- Substrate: Plastic